>> enable the transaction so nothing changes. ashley: it is $50 for one of these things. >> ended last two years. it is good to go once you get it. connell: you are looking at the video from one of the commercials they put out. the guy with the beard, what we were talking about, how it works, google is in this business, paypal, how do you compete? what is your competitive advantage over other companies as you look at them on the screen, and these other companies that are much better known as the people know the right away, google, apple, square, these companies people identify with, what is your advantage? >> it is our focus. we are about the consumer and how to make life better.